Yes You Can Link Your Business To The Oylmpics Too

When first reading this headline you might think ?I could never afford to advertise at the Olympics?, well that may be true, but there is ways to connect your business to the feeling of the Olympics and gain some cool advertising opportunities at the same time.

Reading this article ?Connecting Your Brand with the Olympic Games?, I began thinking how you as a business owner could connect your social media marketing with the Olympic theme that is all over all forms of the media right now.

Does Your Business Fall Under One Of These Seven Olympic Themes?

There are seven themes that come to mind when you think of the Olympics.? These are made up of three Olympic values ? Friendship, Respect and Excellence ? along with the four Paralympic values ? Determination, Inspiration, Courage and Equality. There are many ways with a little creativity you can work these themes into your advertising. For example, if you are a home improvement contractor use before and after pictures to show determination, inspiration and excellence.

How Nike Did It

In the attached video the concept of piggy backing advertising with the London Games is happening with big companies like Nike. They want to take advantage of the enthusiasm for the Olympics but don?t want to spend the billion dollars it takes to be an official sponsor.

It is not out of the question that you as a local business owner can do the same type of advertising on a smaller level, and social media is the perfect platform to achieve these goals. Think of ways that you can add pictures to your Facebook or Google Plus accounts that show how your business has the same values as the Olympics.

The Strength and Determination Of A Contractor

Try and think of ways that what you do everyday is connected to sport. Sticking with the example of the home improvement contractor, climbing a ladder, hammering in a million nails, carrying heavy things can all be linked to sport in a creative and humorous way. Take pictures, put some humorous text on the photo, and post them on your blog and social media accounts.

Have fun with your social media marketing, that is the best way to have success! Do you have any ideas that you can implement in your small business advertising for big events like the Olympics? Share them in the comment section below, or Tweet them to me by pushing this button!

Source: http://www.smallbusinessonlinecoach.com/blog/social/link-business-oylmpics/

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