Local Search marketing is an ideal marketing strategy for businesses or organizations that benefit from geo-targeting (specific geographical locations). This type of marketing involves the use of online business directories and search engine features such as Google Maps, Yahoo Local Search, etc. that promote a business geographically. Statistics indicate that an incredible forty five to fifty percent of user search query traffic is targeted towards small and medium local businesses and this why local search marketing enables online marketers and owners of online businesses an opportunity to enhance their visibility online.
How does Local Search marketing work?
Local search marketing primarily supports businesses that would like to be featured for specific products and services that users search for in specific locations. By allowing precise targeting of ads based on the search terms and location provided by the user, local search advertising campaigns become highly effective. Search engines have a structured database of local business listings and users are given an option to enter geographically restricted keyword based search phrases for more specific results. Apart from including information regarding the service or product that a user is looking for, local search queries also contain the name of the city or the postal code or a street address or even the geographic coordinates like latitude and longitude.
Mobile search marketing for local businesses is now helping the long tail of advertisers and SMBs pitch and promote their products and services to the local audience. There are numerous searchable and reachable high-end advertising and marketing applications that are compatible with the most popular mobile platforms such as Android and iOS that enable businesses to attract their share of visitors through mobile marketing. Location specific services are becoming extremely important as people are constantly looking for information be it on Facebook, Foursquare, Yelp or Google Local search results (just to name a few).
There are several ways of promoting a local business apart from email marketing, blogs, online forums, videos, social networking sites, affiliate and referrals networks, etc. Yellow pages have become obsolete and that is why small businesses that can leverage the power of local search results will fare much better than those that do not or cannot. Claiming your listing is important and you need to ensure that all the information regarding your business is accurate and the online form for the inclusion of your website on Google Maps or Yahoo Local needs to be filled out properly.
Why Local Search marketing matters to your business?
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Local search marketing is one of the best ways for small and medium businesses to enhance their reach and popularity while reducing their budget for paid advertising. Businesses that are entering new and emerging markets will also benefit through this easy and effective form of promotion. A solid marketing strategy proves successful in maximizing your potential Return On Investment (ROI) and present a quick and easy way to enhance the visibility of your website. Several businesses rely heavily on local traffic to drive an increase in sales and expand their base of customers.
Source: http://www.internetmarketingelites.com/1915/what-is-local-search-marketing/
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